01 / Context
What this project is about.
Mein Mix brings together office supplies, school supplies, office technology and furniture. Its digital presence needs to connect different audiences and categories without feeling like a generic catalogue.
The visible project material features an attention-grabbing school supplies section. Images, product copy and navigation work closely together.
02 / Challenge
Clarity across many requirements.
Many product groups and seasonal themes can quickly create visual clutter. The page needed lively product presentation alongside clear routes through the range, offers and contact.
The design needed to work on desktop and mobile and leave space for new promotions or categories.
The guiding question.
How can a broad range be presented online so users quickly understand what is available and where to click next?
03 / Solution
A structure with a distinct point of view.
Compact category navigation keeps the key product areas visible. Large product imagery and brief, specific copy guide visitors through seasonal or particularly relevant subjects.
Contrasting promotional areas attract attention while the core structure remains reusable. New product ranges can therefore be added without redesigning the entire page each time.
04 / Insights
A broad range becomes a guided choice.
The visible product section combines brand messaging, a product example and direct guidance. It supports both browsing and purposeful searching.
Categories
The main areas remain easy to reach.
Product range
Products are shown in their context of use.
Offers & orientation
Copy and calls to action lead to the right next step.
Note: This public preview uses only the supplied and approved project material. Unverified figures, confidential customer data and internal documents have deliberately not been added.
05 / Full insights
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